create

+ connect

+ captivate

Remix modern pilates

Background: Remix Pilates is a newly opened modern Pilates studio located in the heart of Boca Raton. Recognizing the need to establish a strong market presence amidst a rapidly growing number of Pilates studios, we partnered with Remix Pilates right from their inception. Our objective was to quickly elevate their brand and position them as the leading Pilates studio in the area, ensuring they stood out in a competitive market.

Strategy: To achieve this, we developed a strategic focus on organic growth, centering our efforts on a reel-based strategy infused with Gen Z humor. Our goal was to create relatable and engaging content that would naturally resonate with their target audience. This approach aimed to harness the power of free marketing through increased audience engagement, ultimately driving both their social media following and their client base.

Services Provided —

Content Creation: We crafted beautiful and aesthetically pleasing content designed to attract viewers to their page while retaining their engagement through relatable and connecting content.

Monthly Social Media Strategy + Management: We ensured consistent planning with the use of current algorithmic trends and evaluations.

Outcomes: Our efforts yielded remarkable results within a short span of time. In the first month alone, Remix Pilates saw their engagement rate soar by an increase of 465%. The heightened demand for their services was so significant that they had to extend their studio schedule to accommodate the influx of clients. Their engagement rate now stands at an impressive 12%, far exceeding the industry standard of 1-5% for a "good" engagement rate.

Through strategic content creation and meticulous social media management, we successfully positioned Remix Pilates as a leader in their market, driving both brand awareness and client growth.

Dirty Dough

A Quick and Seamless Turn Around for a Fresh Look

Background: Dirty Dough is a fun family friendly artisanal cookie shop that specializes in creating an experience for cookie lovers. From their warm stuffings, to intricate toppings, Dirty Dough offers a unique product with a feel good persona that creates a fan base amongst their 75 location franchise across the US. They were struggling with a plateau in their social strategy and reached out to us to offer guidance on growth through a fresh strategy and premier content creation.

Strategy: We took their really amazing foundation and built on it a bit to bring their vision current with the trends focused in today’s favorites on social media. By cleaning up their look and introducing a models into their content, we were able to grab more market share and increase their engagement and followers.

Services Provided —

  • Content Creation: We crafted a visually appealing content strategy that resonated with Dirty Dough’s ethos, meticulously rolled out on Instagram, Facebook and TikTok. Our approach was designed to not only showcase their offerings but to tell a story that aligns with the lifestyle of their target audience.

  • Easter Egg Influencer Partnerships: We initiated influencer collaborations that seamlessly integrated with the natural flow of content, avoiding overt branding cues. These partnerships were strategized to feel authentic and engaging, sparking curiosity and excitement among followers without the overt appearance of sponsored content.

Outcomes:

The collaboration with Dirty Dough yielded significant milestones. Their Instagram and TikTok profiles witnessed an impressive surge, gaining followers on each platform. This growth translated into tangible business outcomes, including an uptick in sales and higher customer turnout, which played a pivotal role as Dirty Dough continued to open more franchise locations. The increase in their digital footprint and the strategic expansion of their digital customer base underscored a robust return on investment, demonstrating the power of targeted social media marketing in driving business growth and enhancing brand loyalty.

The Burn Society

A Quick and Seamless Turn Around for a Fresh Look

Background: The Burn Society is a specialized and luxury Lagree Studio in South Florida. Exploding onto the scene in early 2024, they had been piecing together their marketing and social strategy through photographers and videographers, but were in need of a specialized social agency to provide a strategy to conversion and growth and execute at the highest form.

Strategy: We revamped their strategy providing a unique perspective and understanding on their industry and made sure to use proven trends and tactics in a new and unique way so as to separate them from others. We also employed an SEO strategy to supplement the organic social growth.

Services Provided —

  • Content Creation: We carefully built a strategy that stands out mixing together all the pillars of their brand while pairing their unique offer to trends that captivate and engage.

  • Search Engine Optimization: To supplement the organic social growth we then went out and improved their SEO and site health. As a niched studio, they had a great opportunity to claim majority of market share through branded and non-branded keywords.

Outcomes:

We greatly increased their foot traffic, sign ups, engagement, follower growth and SEO performance through our pointed strategies, leading their studio into their second year of business despite slow seasons for many of their competitors.