Designing Your

—Legacy

Challenge: Maesu, an Atlanta-based Afro Beats artist, catapulted to fame with a TikTok viral hit, propelling him into a full-time career in music. He approached us needing a pitch deck to unlock new opportunities, a collaboration that evolved as we supported him during his tour as the opening act for ¿Teo? on the Sol y Luna tour.

Strategy: Our mission was to craft a compelling pitch deck that not only highlighted Maesu’s dynamic musical journey and achievements but also captured his vibrant personality, making him an attractive prospect for music labels and collaborators.

Results:

  • Funding Success: The pitch deck was instrumental in Maesu securing partnerships and funding from major networks, enabling him to collaborate with Afro Beats luminaries such as Amaarae, Ayra Starr, Kari Faux, and Khary.

  • Media Spotlight: This strategic tool paved the way for significant media exposure, including features on BBC Radio, Revolt TV, and NPR, amplifying his brand on a global scale.

  • Creative Contributions: Leveraging the pitch, Maesu contributed to a Disney song, marking a milestone in his career, and witnessed substantial growth across his digital platforms, fueled by label investments.

Impact: The pitch deck not only served as a catalyst for Maesu’s career advancements but also set the stage for his role in the Sol y Luna tour, opening for the renowned ¿Teo?. Our team's close involvement in tour management, sponsorship acquisition, itinerary planning, and logistics underscored our commitment to Maesu’s burgeoning career. This partnership not only highlighted our ability to foster talent but also showcased Maesu's ascendancy in the Afro Beats genre, establishing him as a formidable artist on the international music scene.

Challenge: Smart Parke, an ambitious SoCal startup, sought to redefine pet boarding and daycare for discerning pet owners. With the anticipation of launching two new locations, they required a comprehensive brand development strategy over eight months that not only positioned them as a high-end solution but also deeply resonated with their target audience.

Our Approach —

Market Analysis & Positioning: We embarked on an extensive market analysis in collaboration with a third-party real estate surveying company. This crucial step allowed us to sculpt a detailed brand persona and a target market profile, uncovering the motivations, needs, and psychological intents of our potential customers.

Strategic Marketing Development: Armed with insightful data, we crafted a bespoke marketing strategy focused on key performance indicators (KPIs) aimed at amplifying brand awareness, boosting engagement, and increasing website sign-ups. This strategy served as the blueprint for all subsequent branding and marketing efforts.

Creative Collateral Overhaul: Recognizing the need for a brand refresh to meet our strategic goals, we undertook a comprehensive review and redesign of Smart Parke's creative assets. This involved establishing a new tone and voice, defining brand pillars, and finalizing brand guidelines that would inform the redesign of all marketing collateral.

Results: Through a meticulous blend of market research, strategic planning, and creative revitalization, Smart Parke successfully launched its two new locations with a strong, distinctive brand identity. The refreshed brand and targeted marketing efforts not only elevated Smart Parke's position in the competitive pet care market but also significantly increased brand awareness, customer engagement, and website sign-ups.

Impact: Our collaboration with Smart Parke showcases the power of strategic brand development in transforming business outcomes. By understanding and aligning with the needs and aspirations of their target audience, Smart Parke has set a new standard in pet boarding and daycare services, promising a comfortable, stylish, and unmatched experience for pets and their owners.

Challenge: Enzo Custom, a distinguished men’s suiting brand with a footprint across seven US locations, aimed to amplify its brand presence and drive sales from a baseline of minimal prior marketing efforts. Despite their success in establishing a robust operation, Enzo sought to merge precise performance marketing with strategic branding to navigate their next growth phase.

Strategy: We devised a holistic marketing plan centered on vibrant social media engagement, influencer collaborations, a brand revitalization, and meticulously planned events, all underpinned by targeted analytics to sharpen SEO and assess campaign impact.

Key Tactics:

  • A bespoke social media campaign enriched with a visual brand overhaul.

  • Significant investment in SEO and strategically placed paid media.

  • A conversion-centric approach to event planning.

  • Strategic collaborations with B2B, B2C, and influencers to widen reach and deepen connections.

Outcomes:

  • Social Engagement: Achieved a follower increase of over 2,000, with engagement rates skyrocketing by 200%.

  • Website Traffic: Elevated from negligible levels to surpassing 100 daily visits, benefiting from an impressively low cost per click of $7.

  • Sales Growth: The uptick in appointments and sales volume contributed to the expansion of the Enzo footprint, adding four new locations.

Impact: Our approach, blending innovative social strategies and compelling content with a refreshed brand identity and focused marketing efforts, not only elevated Enzo’s connection with its audience but also redefined their online footprint. This strategic pivot fostered significant business expansion, illustrating the power of a well-orchestrated digital presence in scaling high-end retail brands.

Challenge: Season 2 Consign, founded by the entrepreneurial sisters Erika and Monica, transformed from a pandemic-born side hustle into a flourishing luxury accessory and handbag resale venture. Harnessing their dynamic personalities and rapid Instagram growth, the duo successfully marketed thousands of dollars' worth of vintage treasures. Aiming to scale their operation into a multi-location enterprise and establish franchises throughout the US, they enlisted our expertise to develop scalable marketing strategies to support and replicate their growth.

Strategy: Our mission was to design and implement marketing frameworks that could be seamlessly adopted by various teams under a unified leadership structure. We focused on providing turnkey solutions to drive growth, encompassing social media management, online conversion optimization, and funnel development.

Key Tactics:

  • Implementation of a comprehensive, sales-driven social media strategy.

  • Creation of a strategic marketing plan complemented by effective funnel development.

  • Cultivation of B2B partnerships and a robust influencer marketing program.

Outcomes:

  • Rebranding & Social Strategy: We executed a subtle rebranding alongside targeted social media strategies to enhance their luxury image and broaden their audience reach.

  • Engagement Surge: Achieved a staggering 250% increase in social media engagement, establishing Season 2 Consign as a premier destination for luxury vintage finds.

  • Partnerships: Developed and executed a comprehensive influencer marketing strategy, including a week dedicated to influencer-led content creation, to amplify reach and engagement.

  • Impact: Our strategic intervention not only rejuvenated Season 2 Consign's brand identity but also significantly broadened their online presence, setting a solid foundation for sales growth and franchising endeavors. The enhanced social media strategy tripled their sales volume and facilitated the expansion of their business to over 7 franchise locations, marking a new chapter in their entrepreneurial journey.